Vonnie Veldman | Senior Director of Business Development

With over 3 decades of confection industry experience, I have had the opportunity to learn from some of the best in the category. My training ground included companies such as Sathers, Pearson Candy, Farley’s & Sathers, General Mills and First Source prior to joining Palmer Candy in 2019. Although there are many differences between company size, from $35Mil to $16Bil, each company grew my knowledge base in confections and snacks, allowing me to bring increased value to my employers. I have served in every type of sales role along the way, from Regional Manager to Director of Sales with a team of 11 managers, and most recently as Director of Business Development at Palmer. In my position at Palmer I develop key new business for the company, work with manufacturers to source new products, develop new items and packaging designs, and continue to cultivate new business opportunities with existing or prospective customers. In my free time I enjoy playing guitar (with my son on piano), spending girl-time with my daughter, and tackling property improvement projects with my husband.  

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