Leadership Team


Marty Palmer | President & CEO
Marty Palmer | President & CEO

It has been a true pleasure to manage the Palmer Candy operation since joining at the age of 23.  I am fortunate enough to be part of the fifth generation of Palmers actively owning and managing this amazing innovative company.

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Brenda Huls | Chief Financial Officer
Brenda Huls | Chief Financial Officer

As a child growing up in NW Iowa, I always loved candy.  Still today, my passion for candy and the desire to learn more about the candy industry has not changed.

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Jack Goldbach | Vice President of Operations
Jack Goldbach | Vice President of Operations

I am really pleased and proud to be with the Palmer Candy Team. I have a long career in the food industry focusing on engineering, operations management and continuous improvement, which I will leverage as we continue to grow at Palmer Candy.eam.

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Bob O'Neill | Vice President of Sales and Marketing
Bob O'Neill | Vice President of Sales and Marketing

I have been with Palmer Candy since 1987 when I started on a route truck.  I quickly became familiar with our customer's needs and entered into the sales division as the Wholesale Manager in 1992.

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Hanna Reinders | Director of Human Resources
Hanna Reinders | Director of Human Resources

I've had the pleasure of working for Palmer Candy since 2011.

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Rich Ellefson | Director of Quality
Rich Ellefson | Director of Quality

I am thrilled to be joining the Palmer Candy Company Team. I have had many experiences in the food industry working for Wells Dairy, Schwan’s Food Company, Rembrandt Foods along with consulting with many other prominent food companies over my 36+ year in the industry.

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Jeff Wilkerson | Purchasing Manager
Jeff Wilkerson | Purchasing Manager

I've been in the purchasing field for over 29 years and the past 10 years as the Purchasing Manager.  My work is very challenging but extremely rewarding.

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John McCarthy | Graphic Designer
John McCarthy | Graphic Designer

I have thirty years of experience in design studios, advertising and marketing agencies, consulting firms and private companies. 

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Making Life Sweeter Since 1878